Branding is a huge part of having a successful business.
It can take some time to brainstorm and strategize what you want your brand to look like, how you want it to make your audience feel, etc. There's so much power in branding that really resonates with your target audience and clients.
What is the real purpose of a brand? We found a quote that summarizes it quite well: "Branding gives your business an identity. It gives consumers something to relate to and connect with beyond the product or service they're actually purchasing." [HubSpot]
These are the four key branding strategies that have helped us along the way:
Define Your Identity.
Clearly define your brand's mission, values, and unique selling points to differentiate yourself from your competitors. No matter what you offer, there's always going to be some sort of competition, it's just the reality of it. So, clearly identifying who you are, what your mission is, WHY you choose to be so passionate about this certain product/service, etc. is what will help to draw in your audience and keep them around! This is the one that often takes the most strategizing and it's important to take your time with it and really figure out what you want your brand to encompass as a whole.
Consistent Branding.
It's important to maintain a cohesive brand experience across all social media channels to build trust and recognition with your audience. With so many different social media platforms, websites, video marketing tactics, etc. you always want to keep things cohesive so your audience knows it's you. Staying on brand is one of the key components to major success!
Create a Positive Customer Experience.
Focus on delivering exceptional experiences that exceed customer expectations. An exceptional business creates products that make their audience FEEL something. You always want to leave them with a positive experience, whether it's shopping on your website/in store, communicating with you directly, supporting your business from afar, etc. Their experience can really make or break the way they view your brand and business.
Build Relationships.
The best thing you can do is interact with your audience, build a community, and encourage brand advocacy. Your brand plays the most crucial role when it comes to attracting your target audience and retaining those quality customers! Creating a brand means creating a space where your customers feel deeply connected and impacted by the things you choose to create and share. It means they want MORE of what you have to offer and have a great desire to continue showing up and supporting you and your business. Your brand sets the foundation for your relationships.
Branding is about so much more than creating cool logos, tag lines, selling points, product promotions, your company culture, etc. It's about embracing your WHY and letting the purpose behind your passion flow into the daily life of your business and relationships with your customers.
Ready to start building a powerful brand? Shoot us a message and we'd love to help you get started!
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