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Writer's pictureSam VanVelzen

5 Ways to Build a Strong Brand Presence on Social Media


​​​​​Having social media platforms is more than just posting content and staying in touch with those out-of-town aunts and uncles.



​​​​​​​​Social media is the PERFECT opportunity to strengthen your connection with your target audience.

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Whether you're an influencer, real estate developer, hotel manager, or professional blogger, we've got the top tips on how to get started building your brand right here on social. ​​​​​​​​

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1. Know your niche.


Having this as your foundation is what will allow you to gather information about your target audience and how you can interact with them.​​​​​​​​

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2. Research your target audience.


This is one of the most valuable and important steps you can take. The more you know about the people that will support you, buy from you, and find inspiration in what you say and post, the better the connection.​​​​​​​​

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3. Creating a tone for your brand really sets the personality for your business.


This is how your audience will relate to you and be drawn to what you have to offer them. This influences the content you post right down to the emojis you share with it. How do you make them feel?​​​​​​​​

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4. Share the right content!


You are the expert in your field and this is how you're going to be promoting yourself, your team members, and your business as a whole.​​​​​​​​

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5. Last but not least, ENGAGE with your followers.


This is the golden ticket. Be authentic, share knowledge, and let them know you are approachable and relatable. ​​​​​​​​

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Growing your brand on social media doesn't happen overnight, but with strategic planning and consistency, you'll start to see it all come to life. Stay the course, friends! Tap here if you're ready to let your brand presence shine this year!

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